Warm colors | Cool colors | Neutral colors
Warm colors are red, oranges, yellows and green-yellows. They are typically thought to express warmth, comfort, excitement and energy. Warm colors appear larger than cool colors so red can visually overpower blue even if used in equal amounts. These colors also tend to make things stand out from the page or screen.
Fuschia, Magenta
Positive traits: appreciation, cheerful, compassion, eccentric, exiting, fidelity, future, joy, harmony, highest order, kindness, meditation, nuturing, romance, spirituality, tropical
Negative traits: unnatural
- Magenta was one of the first aniline dyes, discovered shortly after the Battle of Magenta (1859), which occurred near the town of Magenta in northern Italy. The color is named after the battle, and hence indirectly after the town.
- The color magenta is sometimes also known as Fuchsia after the color of the flowers of the same name, named after Leonhart Fuchs.
- Magenta energizes the adrenal glands, the heart action and the reproduction system.
Pink
Positive traits: calming, delicacy, ethereal, femininity, freshness, friendship, good will, health, innocence, love, nurturing, passivity, peace, pure, romance, sweet smelling, truth, young, emotional healing, affection, emotional maturity, caring
Negative traits: childlike, inexperience
- The color of pink is now associated with womanhood, just like blue is associated with boys and manhood.
- Pink is considered a color of good health and life - we speak of people being "in the pink" or the "freshness" of a newborn babe.
- While the west typically refers to adult films as "blue movies", in Japan these films are often called "Pink Movies". Associated with females and generally carries a connotation of feminine, innocent, childlike, or with other pastels as spring or flowers. Cherry blossoms tend to show pink so this relation may be hinted at as well in anime. Pink also carries a connotation of sexuality in Japan.
- Pink is associated with homosexuals, often in the form of a pink triangle.
- Pink is symbolic of pure love.
Red
Positive traits: active, alert, aggressive, ambitious, ardent, attractive, brave, brilliant, charming, commanding, courageous, dangerous, dominating, dynamic, eccentric, emotional, energetic, erotic, excited, hot, impulsive, irritable, lively, loving, lucky, mad, passionate, patriotic, popular, powerful, revolutionary, sensual, sexual, strong, succesful, warm
Negative traits: aggressive, angry, ambarrassed, evil, humiliated, impatient, offensive, violent
- For the ancient Romans, a red flag was a signal for battle. Because of its visibility, stop signs, stoplights, brake lights, and fire equipment are all painted red.
- In Russia, red means beautiful. The Bolsheviks used a red flag as their symbol when they overthrew the tsar in 1917. That is how red became the color of communism.
- In India, red is the symbol for a soldier.
- In South Africa, red is the color of mourning.
- In China, red is the color of good luck and is used as a holiday and wedding color. Chinese babies are given their names at a red-egg ceremony.
- Superstitious people think red frightens the devil.
- To “paint the town red” is to celebrate.
- Red is the color most commonly found in national flags.
- In the English War of the Roses, red was the color of the House of Lancaster, which defeated the House of York, symbolized by the color white.
- To “see red” is to be angry.
- A “red eye” is an overnight airplane flight.
- If a business is “in the red,” it is losing money.
Orange
Positive traits: active, changing, charismatic, competent, creative, disordered, dry, emotional, energetic, exotic, explosive, extravagant, flexible, flavourful, fun, good, happy, healthy, humorous, independent, jumpy, motivating, provocative, secure, sociable, stimulating, succesful, tropical, vibrant, visible, warning, welcoming, wild
Negative traits: danger, exaggerated, outrageous, tiring
- Orange is the primary color of many of the national sports teams.
- Orange is the national color of The Netherlands due to their monarchs originating from the principality of Orange-Nassau.
- Orange signifies Protestantism in Northern Ireland and Hinduism in India.
- In United States orange is the symbol for cheap goods
Yellow
Positive traits: active, alert, bright, cautious, cheery, communicative, confident, energetic, expansive, expressive, extroverted, fearful, friendly, golden, happy, idealist, imaginative, intelligent, inspiring, intuitive, joyful, lively, logical, optimist, philosophical, playful, satisfied, spontaneous, stimulating, shiny, thoughtful, uncertain, vital, warm, warning, young
Negative traits: cautious, coward, dangerous, defeated, dishonest, envious, ill, sick, traitor, warning
- In Egypt and Burma, yellow signifies mourning.
- In Spain, executioners once wore yellow.
- In India, yellow is the symbol for a merchant or farmer.
- In tenth-century France, the doors of traitors and criminals were painted yellow.
- Hindus in India wear yellow to celebrate the festival of spring.
- If someone is said to have a “yellow streak,” that person is considered a coward.
- In Japan during the War of Dynasty in 1357, each warrior wore a yellow chrysanthemum as a pledge of courage.
- A yellow ribbon is a sign of support for soldiers at the front.
- Yellow is a symbol of jealousy and deceit.
- In the Middle Ages, actors portraying the dead in a play wore yellow.
- To holistic healers, yellow is the color of peace.
- Yellow has good visibility and is often used as a color of warning. It is also a symbol for quarantine, an area marked off because of danger.
- “Yellow journalism” refers to irresponsible and alarmist reporting.
Lime, Chartreuse
Positive traits: calm, confidence, conformity, coolness, generous feelings, growth, light, nature, pleasure, possibilities, refreshment, regeneration, stability, travel, organization
Negative traits: evil, naive, poisoned
- In 1605, the monks of the Order of Chartreuse were gifted with an ancient manuscript, very likely of alchemical provenance, titled "An Elixir of Long Life". The elixir became popular as a revivifying tonic and aperitif, and the base alcohol was soon revised by the monks to make it even more palatable. This recipe is still available as green Chartreuse.